Attempting to fund a short film through donations alone is extremely challenging. That being said, we now live in an age where there are several tools available to non-profit arts to raise money. Crowdsourcing platforms like Kickstarter and IndieGoGo have done wonders for the independent film community, but with their convince comes the challenge over saturation in this space. In order for BROTHER X to standout, we need a carefully planned campaign.
The old cliché, "a picture is worth a thousand words" goes double for the web. Curating a large selection of media to convey the tone and aesthetic of the film is essential to gaining interest. Beginning nearly a year ago, we began photographing our potential locations, creating concept art, and designing a consistent design scheme across all of our content. All of this material will feed into our social media and fundraising platforms.
The first step in our fundraising campaign is to create a central location where those interested in the film can find all of the information about the film and reach out to us for questions. That location is the website you are looking at now. With Oliver's web design and front-end coding skills, we were able to develop an original website that stands out compared to most short films. The website also allows us to measure all of the activity on our social media and fundraising platforms. This data is crucial as we move through the campaign.
Fractured Atlas is a non-profit artist service organization that we have partnered with. Our partnership allows us to take advantage of their 501 (c) 3 tax status and accept tax deductible donations. This is a great incentive for any potential donor. We can also accept in-kind donations, meaning any good donated is tax deductible up to its market value. This is incredibly valuable as we search for props and look for catering for the production. Fractured Atlas also provides us great rates on insurance and allows donations made through IndieGoGo to also be tax deductible. In exchange for their services, Fractured Atlas takes 7% of all donations.
Our IndieGoGo campaign is our main fundraising event. We will attempt to raise $25,000 through this channel. This is no simple task. In order to reach our goal, we will need to have a dynamic steam of scheduled content, keeping our audience involved and growing. IndieGoGo's statistics show that "strangers on average, do not contribute until they see the campaign has reached the 30% funded mark." For this reason, it's very important to us that we break that 30% mark within the first week. (If you check our campaign now, you will see we are well on our way).
Each week will continue to update our audience as preproduction develops. Every time we lock a new location or cast a new actor, that information will be made public so our followers feel a sense of involvement with the creation of the film.
If you look at our budget, you will see that the current grand total is $29,020.50. Our IndieGoGo campaign, if we are successful will bring us close to $3,000 short of what we need to bring BROTHER X to life without serious compromise. This is where our other donations come in.